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Innovate THIS!
via tomfishburne.com I just love Tom Fishburne's Brand Camp cartoons for their ability to say so much in so little space (his comments are good, too!). He did it again this week with his latest essay...
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Some Fancy Foodwork
I had the opportunity to indulge the food marketer in me and explore the Fancy Food Show this week in San Francisco. I’d like to take just a marketing minute to share with you some of my key...
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7 Things Steve Jobs Made Me Think About Today
via apple.com Today's announcement of Apple's revolutionary new device, dubbed the iPad, has to win some awards, at least for all the hype and buzz. In all honesty, I think Steve Jobs' speech may have...
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The Game Within the Game
With this being Super Bowl weekend (the unofficial holiday of all high cholesterol foods and snacks), we sports fan are starting to fill up with all sorts of news surrounding the game. But, I've...
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Best Super Bowl Tribute Ad Ever?
I came across one of the best tribute ads I've seen in ages. And, in print, no less. Why is this ad so good?- It was timely - came out before the Super Bowl- It's relevant and sincere - McIlhenny...
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Super Bowl Ads Not All That Super
The game was exciting. The ads were mostly...feh. The Who, I'm sad to say...well, let's just say that we were NOT fooled again (I recommend blasting "Who's Next" on your stereo and remembering just...
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Of Roses, Silk Purses and Sow's Ears - Comcast Rebrands to Xfinity
When does a rose by any other name smell like a sow's ear? When it's Comcast rebranding its consumer offerings as Xfinity. If this mix of Shakespeare and the vernacular strikes you as a bit odd,...
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Social Media - Beware of Shiny New Objects
Many of us like “shiny new objects.” You know what I mean -- the latest cool gadget, thingie, possession or hooha to hit the market. The iPod was such a thing (before it became ubiquitous), like the...
View ArticleHow to Succeed by NOT Succeeding at Viral Marketing - Apple's iPad
via adage.com Some times you can be more successful by NOT being successful. That's the case with Apple's iPad and their lack of viral marketing for their recently aired tv commercial. In today's...
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Can Social Media Marketing Replace Advertising?
“If you can harness social media marketing, you don’t have to pay for advertising any more.” So said Sequoia Capital partner Mark Kvamme, citing examples from campaigns run on Funny or Die and AdMob...
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A Debate for the Soul of Marketing
"Our Biggest Brands Can No Longer Be Managed By Nerds" The above headline grabbed me. Turns out it's a thoughtful Ad Age/CMO Strategy commentary by Tom Hinkes on the state of Brand Management. It...
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Social Media is Wrong
“Social Media” is wrong. There, I said it. Now, if you’ll kindly give me just a marketing minute, I’ll tell you why. I was reading a thought provoking post by Eric Flethcher, ”Conversations,...
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The 1/99 Rule - What it Means for Marketers
Ever hear of the 80/20 rule? You know, the principal that says that 20% of the people/projects/etc. contribute 80% of the output/progress/etc. Well, that rule doesn’t apply when it comes to social...
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The Emperor's New Tweets
via tomfishburne.com When someone nails a point as well as Tom Fishburne does in the above Brand Camp cartoon, I feel it's my duty to simply post that insight and provide you with the link to the full...
View ArticleGoogle Nexus One - Big Flop or Brilliant Strategy?
Google is not omnipotent. Nor is it invulnerable, invincible, all-knowing, all-seeing, all-conquering for everything. The hottest company and brand on the planet is still subject to the laws of...
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What's an Apology Worth?
What’s an apology worth in the world of business and marketing? I received an unusual email the other day. It was an apology note from Posterous (where this blog resides) for their service...
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Good Ideas are Necessary…but Not Enough
Yesterday’s big headline from Dean Takahashi’s GamesBeat column read: Cloud-gaming service OnLive reveals details behind its asset sale and new investor. Translation, OnLive just went kaplooie. Or,...
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Twitter is All About ART
I came across a helpful tips post today in Marketing Profs entitled "Creative Ways to Use Twitter for Business." It's a shortened version of this post from Social Media Examiner, "16 Creative Ways to...
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Zynga Games Shut Down - Biz as Usual or Something Different?
The provocative headline in TechCrunch reads - Game Over: Zynga Shuts Down PetVille And 10 Other Titles To Cut Costs. This news piece announcing Zynga's shut down of 11 games ran yesterday and of...
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Making a Yahoo! Omelet
There has been a lot of digital ink spilled over Yahoo!’s announcement to eliminate work-at-home arrangements and have employees come into a Yahoo! office to work, like this article from the San Jose...
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